From Self-Rediscovery to Product Experience Design

I'm Brian Huang, a junior product designer combining UI/UX design, business perspective, and an engineering background.

A serious illness during university led me to rediscover my passion for aesthetics and design. The systems thinking I developed through mechanical engineering later became a strong foundation for product design. To me, design is not simply about making screens look better; it is about turning complex problems, needs, and constraints into experiences that are clear, intuitive, and feasible.

I have contributed to a B2B AI energy management platform, a quantitative trading product, and a Web3 service, building experience across user research, interface design, prototyping, and cross-functional collaboration. Today, I continue exploring how AI tools can help designers clarify problems, build MVPs, and accelerate product validation as I grow toward becoming a Product Builder.

Design Values

Cross-disciplinary perspectives reveal overlooked opportunities

Mechanical engineering trained me to think in systems and structures, while design taught me to focus on people's feelings and behavior. Together, these perspectives help me spot opportunities for improvement in places others may take for granted.

Understanding comes before solutions

Before designing, I take time to uncover the real cause of a problem. Jumping straight to an answer often treats only the surface; understanding motivations and constraints creates solutions that address what truly needs to change.

Good design makes complexity feel intuitive

Products can be complex behind the scenes, but users should not have to feel that complexity. I consider a design successful when people understand what to do on their first try, without a manual or unnecessary detours.

Experience

2024

Advantech

UI/UX Design Intern

2024.06 - 2024.08

Contributed to an AI energy management platform and delivered three design proposals within 2.5 months, passing reviews with senior leadership and the CEO on schedule.
Conducted user interviews and pain-point analysis, translating enterprise AI requirements into testable product directions.
Designed and proposed an AI chatbot integration, working with the project PM to evaluate the product roadmap and prioritize feature modules.
The final proposal had two core feature modules approved and moved into the engineering roadmap.

2023

Crypto-Arsenal

UI/UX & PM Intern

2023.03 - 2023.10

Maintained and reorganized the design system, unifying three major feature areas and applying it across 20+ product design flows.
Conducted user interviews and competitive analysis, delivered 6+ product features, improved 12+ UX issues, and designed 20+ responsive pages.
Served as an assistant Product Owner in Scrum, improving design workflows and file management to increase Sprint output to 1.5x its previous level.

2022

Taiwan Blockchain Academia

Contract Product Designer

2022.11 - 2023.02

Used interviews and research to uncover comprehension gaps and usability barriers for non-technical users entering Web3 services.
Collaborated with product managers and Cathay Financial Holdings' technology team to align product requirements, development direction, and UX within compliance constraints.
Created wireframes and interactive prototypes to support usability testing and multiple rounds of design iteration.
Helped engineers integrate blockchain technology into the user journey while keeping the service approachable and understandable.

2021

LCFC

Assistant Project Manager

2021.05 - 2021.12

Coordinated engineering, suppliers, and cross-functional schedules to deliver an average of 1.5 weeks ahead of plan.
Responded to material shortage risks across two milestones, rescheduling components and testing to bring potentially delayed deliveries back on track.
Wrote product specifications and aligned feasibility testing with engineers, balancing quality standards, supply constraints, and delivery pressure.

Design Education

40+

OpenHCI 2024 Summer Workshop

Design Team Lead

Led a three-person design team through three months of preparation, developing the curriculum and delivering an intensive design thinking workshop for 40 participants.

2024.05-2024.08