Designing Compelling Product Experiences from Multiple Perspectives

I'm Brian Huang, a product designer combining UI/UX design, product thinking, and an engineering background.

I moved into product design from mechanical engineering — first as a project manager in electronics ODM manufacturing, then into UI/UX at startups and B2B teams. That path taught me to sit between engineering and users: translating user needs into specs engineers can act on, and translating technical constraints back into design decisions. To me, design is not simply about making screens look better; it is about working with POs/PMs and stakeholders to clarify the problem and converge on a direction, turning complex needs and constraints into experiences that are clear, intuitive, and feasible.

I have contributed to a B2B AI energy management platform, a quantitative trading product, and a Web3 service, building experience across user research and interviews, competitive analysis, interface and interaction design, design systems, prototyping, and cross-functional collaboration. I also bring AI tools into design, front-end prototyping, and product spec work to frame problems, design MVPs, and validate business goals against user experience, as I grow toward becoming a Product Builder.

Design Values

Cross-disciplinary perspectives reveal overlooked opportunities

Mechanical engineering trained me to think in systems and structures, while design taught me to focus on people's feelings and behavior. Together, these perspectives help me spot opportunities for improvement in places others may take for granted.

Understanding comes before solutions

Before designing, I take time to uncover the real cause of a problem. Jumping straight to an answer often treats only the surface; understanding motivations and constraints creates solutions that address what truly needs to change.

Good design makes complexity feel intuitive

Products can be complex behind the scenes, but users should not have to feel that complexity. I consider a design successful when people understand what to do on their first try, without a manual or unnecessary detours.

Experience

2024

Advantech

UI/UX Design Intern

2024.06 - 2024.08

Guided by the PM and a full-time designer, I worked with another design intern to turn predefined GenAI requirements into proactive decision-support concepts through competitive analysis, user interviews, and feature design — addressing a platform where the data was complete but the priorities were not.
Ran the Early Design Campaign's kickoff, midterm, and final POC reviews within 2.5 months and presented results to the CEO; I owned the wireframes, interaction flows, and prototypes for overage alerts and pattern recognition.
Both design concepts — overage alerts and pattern recognition — were accepted for further planning; I provided research insights and design proposals for PM prioritization, with backend implementation of overage alerts underway before the internship ended.

2023

Crypto-Arsenal

UI/UX & PM Intern

2023.03 - 2023.10

Designed and shipped three core trading flows so users no longer had to return to the exchange to intervene manually and risk breaking their own strategies; in internal testing, average task time fell from 65 to about 27 seconds — a 58% reduction.
Reorganized the existing Figma design system across 20+ user flows, aligned naming with the front-end Storybook glossary, and annotated reusable components in handoff files so design and engineering could map directly to existing implementations.
Delivered tablet and mobile designs for 20+ existing desktop pages and shipped them, closing the cross-device gaps left by the product's early desktop-first development.
Served as assistant PO on an eight-engineer, biweekly Scrum team — prioritized user feedback and coordinated the UI team in shipping 6+ features; completed tickets per Sprint rose about 44% on average.

2022

Taiwan Blockchain Academia

Product Designer (Contract)

2022.11 - 2023.02

Led user research and wireframing for a DID digital credential platform. When participants turned out to have no real experience with digital credentials, I shifted the interview guide from feature-level questions to exploratory research, probing decision concerns and execution barriers instead.
Ran 9 role-based interviews across issuers, applicants, and verifiers, which corrected the team's assumption: verification was a value-add rather than a must-have, narrowing the product positioning.
Collaborated with product managers and Cathay Financial Holdings' technology team to align product requirements, development direction, and UX within compliance constraints.
Delivered wireframes and Figma interactive prototypes to support usability testing and multiple rounds of design iteration, completing an end-to-end flow walkthrough.

2021

LCFC

Assistant Project Manager

2021.05 - 2021.12

Coordinated engineers, suppliers, and cross-functional schedules, pre-checking test units, material needs, and delivery timing to provide test materials ~1.5 weeks ahead of scheduled engineering testing.
Across two milestones, coordinated alternate suppliers and delivery schedules when test materials ran short, so engineers received the materials and testing proceeded on time.

Design Community

40+

OpenHCI 2024 Summer Workshop

Design Team Lead

Led a three-person design team through three months of preparation, developing the curriculum and delivering an intensive design thinking workshop for 40 participants.

2024.05-2024.08